Flagship store Bucherer
Bahnhofstrasse, Zürich
2015–2019
Flagship store Bucherer
Bahnhofstrasse, Zürich
2015–2019
Transformation of the flagship store for the Swiss jeweller Bucherer
Address: Bahnhofstrasse 50, Zürich
Client: Bucherer
Architecture: office haratori with office winhov
Photographer: Georg Aerni
Flagship store Bucherer
Bahnhofstrasse, Zürich
2015–2019

The flagship store in Zürich for the Swiss jeweller Burcherer is a renovation of the existing building that dates from 1961. The building heads a small perimeter block on the corner of Bahnhofstrasse and the historic Kuttelgasse. The existing natural stone facade is replaced with a regular facade grid made up of angled marble elements. The recessed surfaces in the facade contain the windows for the offices on the upper floor. At the corner, the elements develop into bay windows, orientating the building towards the perspective of the Bahnhofstrasse. The plinth, with typical shop windows, will be constructed of poured bronze elements with decorative patterning.

Flagship store Bucherer
Bahnhofstrasse, Zürich
2015–2019
Bucherer Flagship Store, facade Bahnhofstrasse
Detail of the facade elements
The marble from the Cristallina quarry
Crafting the mold for the bronze elements
The casted bronze entrance
Perspaective of the marble elements along Bahnhofstrasse
Reference: Jan Schoonhoven
The mock-up of the facade elements, 1:1
The old building from 1961
The casted bronze shop window
The temporary entrance of Bucherer on Bahnhofstrasse